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Home > Practices > Other Practice Areas > Consumer Law (Consumer Litigation)

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Consumer Law (Consumer Litigation)

With respect to consumer law, such as the Consumer Contract Act, Product Liability Act, Specified Commercial Transaction Act ("Tokutei-ShoTorihiki-Ho"), Installment Sales Act ("Kappu-Hanbai-Ho"), Personal Information Protection Act, Unreasonable Premiums and Misleading Representation Prevention Act, we provide high-quality legal services to international and domestic companies that handle consumer businesses, such as manufacturers, importers and retailers of consumer products and consumer service providers. Further, we represent our clients in consumer disputes, including consumer organization disputes (lawsuits involving injunctions).

Japanese consumer law is very unique. New law is frequently enacted and important amendments made. Further, important rulings have been rendered by the courts in recent years. In order to provide high-quality legal advice, the latest, in-depth knowledge and extensive experience is needed far more than that ever.

We advise on not only contract drafting or basic terms and conditions for clients’ business purposes within the framework of consumer protection, but also on crisis management, communication and interaction with regulatory authorities, product recall, etc., to maintain clients’ reputation on the basis of consumer psychology. Further, we have considerable experience with giving advice on, and representing our clients in, disputes between our clients and individual consumers; moreover, we advise on reports to qualified consumer organizations and represent clients regarding consumer organization disputes.


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