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We have a great deal of experience in the area of IP related transactions, such as technology transfers and licensing, and technical research and development agreements, for the benefit of our clients in Japan and abroad. Our IP practice encompasses many complex and front-line legal practice areas concerning IP management, such as preparing employee invention related rules, etc., and analyzing IP-related legal risks. Our internationally-recognized corporate, M&A and finance practice is strengthened by our ability to undertake complex IP-related matters such as IP-related strategic alliances and joint venture implementations and IP finance.
Furthermore, as legislation develops in accordance with the rapid progress of information technology, and the widespread use of the Internet, the legal issues surrounding these technologies become ever more complex and the need for sophisticated and expert legal advice becomes ever more important. We actively provide our advice on legal issues in the areas of information technology, telecommunications and the Internet industry.
In addition, we assist clients in managing the fast-changing marketplaces in which they operate. New technologies and consumer demands are causing radical changes in the entertainment and media-related industry, including TV broadcasting, motion pictures, music, publishing, advertising, video games and the professional sports industry. In this challenging environment, we utilize our in-depth knowledge and extensive experience with legal and business issues to provide, to established companies and to new entrants, client-oriented legal advice on the development and management of content and content-related rights such as copyrights and publicity rights.
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