Business Laws Hot Topics of 2023 “Understanding of Key Provisions in Commercial Contracts (Basic-Intermediate)” (Thailand)
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Advertising and Marketing/Labeling (Act Against Unjustifiable Premiums and Misleading Representations)
Marketing activities are obviously important for corporate activities. However, as there are broad and abstract regulations under the Unreasonable Premiums and Misleading Representation Prevention Act and detailed regulations for each product and service, it is difficult for companies to correctly understand the whole picture of the regulations and conduct marketing activities without violating laws and regulations.
In particular, given that, in addition to the conventional advertising methods, there are also more diverse advertising mediums and methods using the internet, compliance with the Unreasonable Premiums and Misleading Representation Prevention Act requires exploration of advertising and labeling methods that meet the needs of the times, taking into account compliance with the guidelines and numerous examples of cases where the regulations were enforced.
We have handled a number of cases involving investigations conducted by the Consumer Affairs Agency, and based on such experience, we provide various advice on advertising, labeling, and sales campaigns to both international and domestic companies. In addition, we are constantly gathering information with a high interest in legislative and enforcement trends in this area, and were able to obtain the first decision in Japan revoking a surcharge payment order for violation of the Unreasonable Premiums and Misleading Representation Prevention Act, and our performance has been highly evaluated by external rating agencies.
We will continue to provide high-level and practical advice on advertising and labeling, which form the foundation of consumer trust.
Advertising and Marketing/Labeling (Act Against Unjustifiable Premiums and Misleading Representations) Related Awards
Awards
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Awards
High evaluation received in the 2022 Edition of “The Best Lawyers in Japan”
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Awards
NO&T receives high evaluation in Asialaw Profiles 2021 and Asialaw Leading Lawyers 2021
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Awards
High evaluation received in the 2021 Edition of “The Best Lawyers in Japan”
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Awards
NO&T receives high evaluation in Asialaw Profiles 2020 and Asialaw Leading Lawyers 2020
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Awards
High evaluation received in the 2020 Edition of “The Best Lawyers in Japan”
Advertising and Marketing/Labeling (Act Against Unjustifiable Premiums and Misleading Representations) Related Seminars
Seminars
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NO&T Seminars
May 18, 2023 (Thu) -
Business Laws Hot Topics of 2023 “Understanding of Key Provisions in Commercial Contracts (Basic-Intermediate)” (Thailand)
Bangkok Seminar
Yothin Intaraprasong, Nopparak Yangiam, Salin Kongpakpaisarn
Sheraton Grande Sukhumvit
- Corporate
- General Corporate
- Consumer Law
- Advertising and Marketing/Labeling (Act Against Unjustifiable Premiums and Misleading Representations)
- Consumer Contracts/General Terms and Conditions/e-Commerce
- Global Practice
- Asia and Oceania
- Thailand
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NO&T Seminars
April 10, 2023 (Mon) -Guidelines on the use and proof of advertising statements in regard to affirming facts which are difficult to prove (Thailand)
The NO&T Podcast - EN
Yothin Intaraprasong, Poonyisa Sornchangwat, Kwanchanok Jantakram
- Consumer Law
- Advertising and Marketing/Labeling (Act Against Unjustifiable Premiums and Misleading Representations)
- Global Practice
- Asia and Oceania
- Thailand
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NO&T Seminars
February 3, 2023 (Fri) 15:00 - 16:30New Developments in Life Science and Healthcare Legal Practice-Review of 2022 and Outlook for 2023-
Pharmaceutical and Healthcare Seminar
Kensuke Suzuki, Masato Kumeuchi, Masanori Tosu, Yuka Takizawa
Online (On-Demand) / Offline
- Pharmaceutical and Healthcare
- Medical, Pharmaceutical and Life Sciences
- Technology
- HealthTech
- Data Protection and Privacy
- Consumer Law
- Advertising and Marketing/Labeling (Act Against Unjustifiable Premiums and Misleading Representations)
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NO&T Seminars
May 13, 2022 (Fri) 12:00 - April 30, 2023 (Sun)Business Laws Hot Topics of 2022 – Quarter 1 (Thailand)
Bangkok Seminar
Yothin Intaraprasong, Ponpun Krataykhwan, Poonyisa Sornchangwat
Online (On-Demand)
- Corporate
- Consumer Law
- Advertising and Marketing/Labeling (Act Against Unjustifiable Premiums and Misleading Representations)
- Intellectual Property
- IP Transactions
- Antitrust and Competition
- Antitrust and Competition Law Advice
- Data Protection and Privacy
- Global Practice
- Asia and Oceania
- Thailand
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NO&T Seminars
May 13, 2022 (Fri) - August 12, 2022 (Fri)Part 3: Advertising and Marketing/AI and Human Rights
Compliance Seminar Series on Business and Human Rights
Ayumi Fukuhara
Online (On-Demand)
- Global Investigations / Crisis Management / Compliance
- Internet/IT Services/Cloud
- Data and IoT
- AI and Robotics
- Advertising and Marketing/Labeling (Act Against Unjustifiable Premiums and Misleading Representations)
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Seminars
October 20, 2014 (Mon) 09:30 - 12:30Landmines in advertising for food, beverage and other ‘hot topics for hot foods’ – product liability risks
IBA Annual Conference Tokyo 2014
Naoki Iguchi
Tokyo International Forum
- Consumer Law
- Consumer Litigation (Class Actions)
- Advertising and Marketing/Labeling (Act Against Unjustifiable Premiums and Misleading Representations)
- Product Safety, Product Compliance, Product Recall and Product Liability
- Dispute Resolution
- Global Investigations / Crisis Management / Compliance
Advertising and Marketing/Labeling (Act Against Unjustifiable Premiums and Misleading Representations) Related Publications
Publications
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ArticlesThe Class Actions Law Review – Edition 7 JAPAN
(April 2023)
Oki Mori, Natsumi Kobayashi, Hitomi Okada (Co-author)
- Dispute Resolution
- Consumer Law
- Consumer Litigation (Class Actions)
- Product Safety, Product Compliance, Product Recall and Product Liability
- Consumer Contracts/General Terms and Conditions/e-Commerce
- Advertising and Marketing/Labeling (Act Against Unjustifiable Premiums and Misleading Representations)
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ArticlesThe International Comparative Legal Guide to: Consumer Protection 2023 – Chapter 12 Japan
(April 2023)
Oki Mori, Mai Umezawa (Co-author)
- Dispute Resolution
- Consumer Law
- Consumer Litigation (Class Actions)
- Product Safety, Product Compliance, Product Recall and Product Liability
- Consumer Contracts/General Terms and Conditions/e-Commerce
- Advertising and Marketing/Labeling (Act Against Unjustifiable Premiums and Misleading Representations)
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NewslettersReform of Thailand’s Rules on Advertisements: Guidelines on the Use and Proof of Advertising Statements in regard to Affirming Facts Which are Difficult to Prove (Thailand)
Yothin Intaraprasong, Poonyisa Sornchangwat, Kwanchanok Jantakram (Co-author)
- Consumer Law
- Advertising and Marketing/Labeling (Act Against Unjustifiable Premiums and Misleading Representations)
- Global Practice
- Asia and Oceania
- Thailand
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ArticlesLexology Getting the Deal Through – Class Actions 2023 Japan
(November 2022)
Oki Mori, Mai Umezawa (Co-author)
- Dispute Resolution
- Consumer Law
- Consumer Litigation (Class Actions)
- Product Safety, Product Compliance, Product Recall and Product Liability
- Consumer Contracts/General Terms and Conditions/e-Commerce
- Advertising and Marketing/Labeling (Act Against Unjustifiable Premiums and Misleading Representations)