
Lexology Getting the Deal Through – Class Actions 2023 Japan
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Marketing activities are obviously important for corporate activities. However, as there are broad and abstract regulations under the Unreasonable Premiums and Misleading Representation Prevention Act and detailed regulations for each product and service, it is difficult for companies to correctly understand the whole picture of the regulations and conduct marketing activities without violating laws and regulations.
In particular, given that, in addition to the conventional advertising methods, there are also more diverse advertising mediums and methods using the internet, compliance with the Unreasonable Premiums and Misleading Representation Prevention Act requires exploration of advertising and labeling methods that meet the needs of the times, taking into account compliance with the guidelines and numerous examples of cases where the regulations were enforced.
We have handled a number of cases involving investigations conducted by the Consumer Affairs Agency, and based on such experience, we provide various advice on advertising, labeling, and sales campaigns to both international and domestic companies. In addition, we are constantly gathering information with a high interest in legislative and enforcement trends in this area, and were able to obtain the first decision in Japan revoking a surcharge payment order for violation of the Unreasonable Premiums and Misleading Representation Prevention Act, and our performance has been highly evaluated by external rating agencies.
We will continue to provide high-level and practical advice on advertising and labeling, which form the foundation of consumer trust.
Bangkok Seminar
Yothin Intaraprasong, Ponpun Krataykhwan, Poonyisa Sornchangwat
Online (On-Demand)
Compliance Seminar Series on Business and Human Rights
Ayumi Fukuhara
Online (On-Demand)
IBA Annual Conference Tokyo 2014
Naoki Iguchi
Tokyo International Forum
IBA Annual Conference Tokyo 2014
Jun Kanda
Tokyo International Forum
(November 2022)
Oki Mori, Mai Umezawa (Co-author)
(June 2022)
Junichi Ikeda, Takayuki Fujii, Hiroki Hagihara, Mai Nishigori (Co-author)
(June 2022)
Junichi Ikeda, Takayuki Fujii, Shota Hamasaki, Hitomi Okada (Co-author)
(May 2022)
Oki Mori, Mai Umezawa (Co-author)