NO&T Asia Legal Review
Introduction
Many internationally recognized brands such as McDonald’s, Starbucks, KFC and SevenEleven have penetrated the Vietnam market by franchising their business systems to local franchisees. Franchising is now a common practice in Vietnam. To some extent, franchising is an efficient way to overcome statutory restrictions/requirements in conditional sectors (such as training sector and retail sector). Mark license is an important and inseparable part of a franchise agreement. Along with franchised business systems, the relevant marks are licensed to the franchisees for their use in Vietnam.
Yuan Yao Lee
Yusei Uji
Shunsuke Minowa, Poonyisa Sornchangwat (Co-author)
Shohei Sasaki, Shunsuke Minowa, Poonyisa Sornchangwat, Kwanchanok Jantakram (Co-author)
Yuan Yao Lee
Yusei Uji
Shunsuke Minowa, Poonyisa Sornchangwat (Co-author)
Shohei Sasaki, Shunsuke Minowa, Poonyisa Sornchangwat, Kwanchanok Jantakram (Co-author)
Yuan Yao Lee
Hoai Truong
Nopparak Yangiam, Parot Promkam (Co-author)
Ichsan Montang, Valencia Wijaya (Co-author)
Yuan Yao Lee
Hoai Truong
Nopparak Yangiam, Parot Promkam (Co-author)
Ichsan Montang, Valencia Wijaya (Co-author)
Hoai Truong
Ngoc Hoang
Long Nguyen
Nga Tran