Newsletters July 2019

FRANCHISING AND LICENSING OF MARKS IN VIETNAM

NO&T Asia Legal Review

Author

Ngoc Hoang

Publisher

Nagashima Ohno & Tsunematsu

Journal / Book

NO&T Asia Legal Review No.13 (July, 2019)

Reference

Practice Areas

*Please note that this newsletter is for informational purposes only and does not constitute legal advice. In addition, it is based on information as of its date of publication and does not reflect information after such date. In particular, please also note that preliminary reports in this newsletter may differ from current interpretations and practice depending on the nature of the report.

Introduction
Many internationally recognized brands such as McDonald’s, Starbucks, KFC and SevenEleven have penetrated the Vietnam market by franchising their business systems to local franchisees. Franchising is now a common practice in Vietnam. To some extent, franchising is an efficient way to overcome statutory restrictions/requirements in conditional sectors (such as training sector and retail sector). Mark license is an important and inseparable part of a franchise agreement. Along with franchised business systems, the relevant marks are licensed to the franchisees for their use in Vietnam.

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