FRANCHISING AND LICENSING OF MARKS IN VIETNAM

Introduction
Many internationally recognized brands such as McDonald’s, Starbucks, KFC and SevenEleven have penetrated the Vietnam market by franchising their business systems to local franchisees. Franchising is now a common practice in Vietnam. To some extent, franchising is an efficient way to overcome statutory restrictions/requirements in conditional sectors (such as training sector and retail sector). Mark license is an important and inseparable part of a franchise agreement. Along with franchised business systems, the relevant marks are licensed to the franchisees for their use in Vietnam.

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