NO&T Asia Legal Review
Introduction
Many internationally recognized brands such as McDonald’s, Starbucks, KFC and SevenEleven have penetrated the Vietnam market by franchising their business systems to local franchisees. Franchising is now a common practice in Vietnam. To some extent, franchising is an efficient way to overcome statutory restrictions/requirements in conditional sectors (such as training sector and retail sector). Mark license is an important and inseparable part of a franchise agreement. Along with franchised business systems, the relevant marks are licensed to the franchisees for their use in Vietnam.
Shunsuke Minowa, Poonyisa Sornchangwat (Co-author)
Shohei Sasaki, Shunsuke Minowa, Poonyisa Sornchangwat, Kwanchanok Jantakram (Co-author)
(June 2025)
Hiroshi Mitoma, Tomohiko Iwasaki, Kosuke Hamaguchi (Co-author)
Chattong Sunthorn-opas, Thunsinee Sungmongkol (Co-author)
Shunsuke Minowa, Poonyisa Sornchangwat (Co-author)
Shohei Sasaki, Shunsuke Minowa, Poonyisa Sornchangwat, Kwanchanok Jantakram (Co-author)
Chattong Sunthorn-opas, Thunsinee Sungmongkol (Co-author)
Long Nguyen
Nopparak Yangiam, Parot Promkam (Co-author)
Ichsan Montang, Valencia Wijaya (Co-author)
Shunsuke Minowa, Poonyisa Sornchangwat (Co-author)
Shohei Sasaki, Shunsuke Minowa, Poonyisa Sornchangwat, Kwanchanok Jantakram (Co-author)
Nopparak Yangiam, Parot Promkam (Co-author)
Ichsan Montang, Valencia Wijaya (Co-author)
Shunsuke Minowa, Poonyisa Sornchangwat (Co-author)
Shohei Sasaki, Shunsuke Minowa, Poonyisa Sornchangwat, Kwanchanok Jantakram (Co-author)
Ngoc Hoang
Long Nguyen
Nga Tran
Hoai Tran
