NO&T Asia Legal Review
Introduction
Many internationally recognized brands such as McDonald’s, Starbucks, KFC and SevenEleven have penetrated the Vietnam market by franchising their business systems to local franchisees. Franchising is now a common practice in Vietnam. To some extent, franchising is an efficient way to overcome statutory restrictions/requirements in conditional sectors (such as training sector and retail sector). Mark license is an important and inseparable part of a franchise agreement. Along with franchised business systems, the relevant marks are licensed to the franchisees for their use in Vietnam.
Chattong Sunthorn-opas, Thunsinee Sungmongkol (Co-author)
Ario Putra Pamungkas
Long Nguyen
Rashmi Grover
Chattong Sunthorn-opas, Thunsinee Sungmongkol (Co-author)
Long Nguyen
Rashmi Grover
Anastasia Jessica Maureen
Yuan Yao Lee
Chattong Sunthorn-opas, Thunsinee Sungmongkol (Co-author)
Yothin Intaraprasong, Yosuke Konno, Naruenad Charoenpakdee (Co-author)
Ario Putra Pamungkas
Yuan Yao Lee
Chattong Sunthorn-opas, Thunsinee Sungmongkol (Co-author)
Yothin Intaraprasong, Yosuke Konno, Naruenad Charoenpakdee (Co-author)
Ario Putra Pamungkas
Long Nguyen
Nga Tran
Hoai Tran
Dzung Pay